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TEST Microsoft Gave Its Engineers the Best AI Coding Tool on the Market. Then It Took It Away Because the Bill Got Too High.
TEST OpenAI Just Opened ChatGPT Ads to Everyone. The Channel That Didn't Exist Four Months Ago Now Has 600 Advertisers, $100 Million in Revenue, and a Self-Serve Platform.
TEST TEST2 - Neurospark AI Raises $42M Series B to Reshape Enterprise Knowledge Management TEST
AI & Technology
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TEST Anthropic's $65 Billion Raise Tops OpenAI. The Model It Won't Sell You Is Why.
Anthropic had a busy Thursday. It closed a $65 billion Series H at a valuation just under $965 billion, which is probably its last private round before going public, and it shipped Claude Opus 4.8.
TEST Jensen Huang Just Told Every CEO Hiding Behind AI Layoffs to Shut Up. He's Right. And He's Not the Only One.
NVIDIA's CEO went on international television and called the AI layoff excuse "lazy" and "irresponsible." One week after DeepMind's CEO said the same thing in different words.
TEST The Arms Race Before the Bell: What OpenAI and Anthropic Are Really Doing Right Now
In the last seven days alone, the two biggest AI companies on the planet shipped, announced, acquired, partnered, and leaked more than most tech companies manage in a full quarter.TEST OpenAI Just Opened ChatGPT Ads to Everyone. The Channel That Didn't Exist Four Months Ago Now Has 600 Advertisers, $100 Million in Revenue, and a Self-Serve Platform.
On May 5, OpenAI removed the $50,000 minimum spend and launched a self-serve Ads Manager at ads.openai.com. Any U.S. business can now buy ads inside AI conversations.Leadership
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TEST The IC Who Builds Systems Is the New VP
The corporate ladder didn't break. It got replaced by a different game, and the winners are the people who ship, not the people who supervise.
TEST OpenAI Just Made Its Enterprise Ambitions Impossible to Ignore
The hire of Colin Fleming as CMO, Business is not a marketing move. It is a declaration of war on the enterprise software establishment.
TEST Bezos Doesn't Want to Be Hated Anymore
On Wednesday, Jeff Bezos sat across from Andrew Ross Sorkin on Squawk Box, spoke from the factory floor of his rocket company, and said something about taxes that almost no one could disagree with.
TEST Universities Punished Students for Using AI for Four Years. Then They Invited Eric Schmidt to Tell Them to Embrace It. The Boos Were Deafening.
Former Google CEO Eric Schmidt delivered the commencement address at the University of Arizona on Friday and told several thousand graduates that AI "will touch every relationship you have."
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Industry News
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TEST NVIDIA Just Posted $81.6 Billion in a Single Quarter. $75 Billion of It Is Building the System That Replaces Your Buyer.
NVIDIA reported earnings today. Revenue came in at $81.6 billion for the quarter, up 85% from a year ago, beating analyst expectations for the fifteenth consecutive time.
TEST 56% of B2B Marketers Can't Prove Content ROI. The Industry Kept Spending Anyway. That's Over.
For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.Business
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TEST Every Brand's Website Is Now Competing With an AI Summary of Itself
Something is happening to your brand right now that nobody on your marketing team is tracking.TEST The Companies Building AI Writers Are Paying $400K for Human Ones.
Same week. Two hires. One story nobody in the AI hype machine wants to talk about.
TEST The Great Flattening, Part 2: The Data Is Worse Than the Anecdotes
Earlier this year, we published The Great Flattening. Our argument was straightforward: AI is making every company sound the same.TEST Spotify Made Its Logo Ugly on Purpose. It Worked Better Than Any Campaign They Have Run in Years.
Spotify replaced its flat green icon with a glittering disco ball for five days. The backlash was instant. The virality was bigger. And the brand strategy underneath it is the one your team should be studying right now.
TEST Dropbox Didn't 'Sponsor Fred again..', He Just Used the Product and That's the Entire Brand Strategy.
Fred again.. asked fans to cover their phone cameras at every USB002 show. Then he shared photos and videos with them through Dropbox.
TEST Sabastian Sawe Just Did More for Adidas Than Any Campaign Ever Could
The first official sub-two-hour marathon was not a marketing stunt. It was not a paid endorsement. And it might be the most valuable brand moment in sports this year.TEST Adobe Bets the Golden Age of Creativity Is About Control, Not Creation
Anyone can generate an image in ChatGPT, but Adobe is betting the enterprise will pay for the layer that ensures every image belongs to the same brand.TEST Thought Leadership Delivers the Lowest CAC in B2B SaaS. Almost Nobody Funds It That Way.
Thought leadership delivers the lowest CAC in B2B SaaS and compounds across AI discovery, yet most companies still treat it as overflow instead of infrastructure.
TEST ChatGPT Images 2.0 Is Here and It's Not Even Close to What Came Before. Here's How People Are Using It Right Now.
The model thinks before it generates. It reads the web before it renders. It spells words correctly. And it just took the number one spot on every image generation leaderboard within hours of launch.Growth & Strategy
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TEST Starbucks Sold Its AI on a 99% Accuracy Number. Nine Months Later, 11,000 Stores Are Counting Milk by Hand.
The press release said the inventory was automated, intelligent, and fun. The internal memo, nine months later, said the baristas could go back to counting it themselves.
TEST Earned Media Drives 84% of AI Citations. Owned Media Is What Makes It Possible.
A Muck Rack study has been getting passed around PR teams for weeks, and most people are taking the wrong lesson from it.TEST The AI Caste System Your Company Is Building on Purpose
Somewhere in your organization right now, a quiet sorting is underway. Not a restructuring. Not a reorg. Something more permanent.
TEST Google Just Killed Search As We Know It. Here's What That Means for Every Brand on the Internet.
For 25 years, Google Search has worked the same way. You type something. You get a list of links. You click one. That's over.
TEST LinkedIn Is Quietly Killing Video Reach, and the Data Proves It
Despite LinkedIn's aggressive push into short-form video after a 36% viewership surge in 2024, the data tells a completely different story.
TEST What Is Owned Media, and Why Is It the Only Channel That Compounds
Channels that B2B brands built their growth on are collapsing, and the companies responding by becoming publishers are the ones pulling ahead.
TEST The AI Search Manifesto: Why Every Company Needs to Become a Publisher or Disappear From the Conversation
The brands that publish will be found. The brands that do not will be described by someone else, or not described at all. This is the complete case, backed by every data point we could find.Most Popular
AI & TECHNOLOGY
TEST Microsoft Gave Its Engineers the Best AI Coding Tool on the Market. Then It Took It Away Because the Bill Got Too High.
AI & TECHNOLOGY
TEST OpenAI Just Opened ChatGPT Ads to Everyone. The Channel That Didn't Exist Four Months Ago Now Has 600 Advertisers, $100 Million in Revenue, and a Self-Serve Platform.
INDUSTRY NEWS
TEST TEST2 - Neurospark AI Raises $42M Series B to Reshape Enterprise Knowledge Management TEST
GROWTH & STRATEGY
TEST Your Follower Count Stopped Driving Your LinkedIn Reach. The Data Proves It.
BUSINESS
TEST Every Brand's Website Is Now Competing With an AI Summary of Itself
GROWTH & STRATEGY
TEST Starbucks Sold Its AI on a 99% Accuracy Number. Nine Months Later, 11,000 Stores Are Counting Milk by Hand.
GROWTH & STRATEGY